Modeling Industry Businesses

Businesses and Modeling Jobs working with models, talent, and photographers without going through a modeling and talent agency.

INDEPENDENT MODELING

Changing the business of modeling

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If you are a business which is looking to book models or photographers into jobs to produce content for your advertising and marketing, know this:
You do not have to go through a modeling and talent agency to find, and book, legitimate professional models and photographers.
You do not have to be dependent upon the agency middleman.
You save money, even paying models and photographers the full rates that they deserve, by cutting out the modeling and talent agency middleman because you do not have to pay agency fees, which often are as much as 20% of what you pay the talent. You already knew that, however.
Being dependent upon a middleman is not smart business. The fewer middlemen, the better, and the more efficient your work is. Hiring talent directly is better. Some of you may think that having peace of mind going through an agency to book reliable, professional talent into your jobs is dealing with the agencies and paying those fees, but it is a false economy, and it is bad business.
Agencies are middlemen whom work FOR the talent who they represent. That’s it. Agencies try to overstep their bounds, however, and act as if they run the entire industry. They even try to dictate terms to you, their other client.
If you accept the modeling and talent agencies running you, and allow your business to be dependent upon agencies, you subscribe to a close market, which is limited, and feed into the vicious cycle of higher costs and unethical conduct that the modeling industry is infamous for. As a business owner, you’re smart enough to realize that an open market is superior to a closed market, especially when you are looking for services, as competition opens up the market. You may choose to be dependent upon the agencies, but your competition may not, and as a result, their advertising and marketing projects will be more cost-effective, and effective, than yours are. You want to be able to compete, don’t you?
Sure, the agency will tell you things in order to frighten you into sticking with their way of doing things. They will tell you lies such as their models are more reliable, and professional, than independent models are. If an agency tells you this, have them guarantee it writing. Don’t be surprised when they don’t. What good is are words when they don’t back them up with action? Also, how can they guarantee models whom they work for? It’s not like they are the employer of the models whom they represent, although agencies, historically, are notorious for being unethical by acting as the employer of the models.
Independent models (and photographers, for that matter) have a higher standard to adhere to. If they demonstrate that they have invested into their career, and their portfolios show that they have relevant, professional, experience, where is the risk? Besides, aren’t you experienced enough to be able to evaluate prospective talent in a cost-effective manner before you work with them? Regardless of there being and agency in the loop or not, you still have to interview the talent for the job, so you might as well book independent models and photographers.
Don’t let a modeling and talent agency insult you by telling you that you can’t screen talent as well as they can. Remember the last time when you contacted an agency for models, and they spammed you models which were not what you asked for, as well as a few that you were looking for? What good is an agency when they give you cattle calls?
The agency way is not the only way. You will also find that most independent models and photographers are MORE professional and reliable than their agency-referred counterparts, as independent models and photographers are more involved with their careers, as well as more experienced than their limited agency-only counterparts.
For help in evaluating independent models (and photographers), please use our Risk Analysis System for reference. You can even post your job offer on our modeling job board, free of charge!

01/12/13 - 01/12/13

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The agency way is no longer the only way of having a professional career as a model. There is no arguing against common-sense and proven business practices. Modern professional models think for themselves, network, and book work both as independent models and by using agencies as one of many sources of jobs. This is the future of the modeling industry.

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