page contains rate information for businesses that are interested in investing
in ad space on the TALON Talent Online Reference Database web site. The TALON
Database has the regular usage and the volume of Internet market share to
ensure that business advertising will be exposed to its target market.
Unlike other web sites which sell ads based on click through numbers, this
site sells ad space on a single page or single content property basis. The
key to how your banner ad account will be utilized and billed is in the code
at the bottom of each page. For example, if the banner is on a page coded
A1-M, it is a high traffic page (A1) denoted as a menu (-M). The banner would
only be on that page for the duration of the account. If the page is coded
A1-C (and this is an example, as a "C" allocation would rarely be
an A1; It would an A2 or lower), then it would be a high traffic (A1) article,
tutorial, or other content piece (C) consisting of several pages. These pages
would all be counted as one in billing, and the banner would be on the bottom
of each of them.
Before we confuse anyone, here is a table of page rank rate codes and explanations.
A1: A main part of the site. Highest traffic and ad exposure. Usually
a menu page.
A2: High traffic part of the site. A submenu or highly featured article.
A3: Above average traffic. Normally an article.
A4: Average traffic. Deeper within the site structure within subdirectories.
A5: A low traffic part of the site. The rates are lower, too.
A6: The slowest part of a site. A6 pages are rare, and usually denote an archive
which is rarely accessed. Of course, the rates are inexpensive, too.
After the page rank indicator is the page type. This is represented by either
"M" for Menu or "C" for content. The page type indicator,
after a hyphen, is important for one reason. If it is an "M", your
banner will only be used on that page. If it a "C", then it is site
content which may be several pages long, as long articles are broken down
into separate pages to make reading and bookmarking them easier. If a business
wants to sponsor a particular article of, let's say six pages, it would not
be cost effective or fair to bill them for all six pages, since the article
is technically one "banner page" organized into six. So, if it is
a "C" page, the banner would show up on all the pages within the
article at the billed rate of one page.
Now that we have explained the way the codes are formatted, let's go on to
advertising rates. Each page rank has a monthly rate. The banner will be on
the page (or pages if it is a "C") for the months purchased.
These rates are good until
Billing Rate Code - Monthly Rate
Because of the way the TALON Database is designed and the high traffic
on our database, our rates are much higher than those of Independent Modeling,
Independent Acting, Independent Performer, and Frontier Society. All of these
sites use us as a back-end resource and drive traffic to us. Additionally,
most of our articles, support information, and tools are already existing
on the independent sites, and we merely link to those, which means there is
very little TALON-exclusive support content on this site. The TALON Database
has a lot of content on fewer pages and with higher-than-average traffic,
which drives the value of our online real estate up. Of these sites, current
as of 071505, Independent Modeling has the highest rates (but they are still
lower than ours) and Frontier Society has the lowest (due to its open ended,
all-subject nature and massive expandability potential- lots of traffic, but
lots and lots of pages, too; factors which ultimately drive down the rates).
of the way the TALON Database is designed, most pages are A1 to A3 rated.
A4 pages will be rare, and you will probably never see A5 and A6 pages.
These rates are for banner space on this site. If you advertise on Independent
Modeling, Independent Acting, Independent Performer, or Frontier Society,
you will get advertiser status on this site, which is a less expensive way
to get listed first and increase your profile visibility- you will get all
of the benefits, and the only difference is that your banner ads will be on
those sites instead of here. We recommend advertising on the other sites if
you want to save money. If you really want to put a banner ad directly in
our database, you're more than welcome to, but it will cost you. The value
of advertising here, however, may be higher, as there is reduced competition
and more visitors will see each banner ad.
A1 - $150.00
A2 - $120.00
A3 - $90.00
A4 - $60.00
A5 - $40.00
A6 - $20.00
See if you can read this coding:
That's right. The code fits an article that has above average web traffic.
Since it is a "C", the advertised banner is posted on every page
of the article. The advertiser "sponsors" the article. If the article
is on a topic covering what the advertiser is selling, the ad is more effective
because the possibility that it is being seen by the target audience is higher.
Featured Content, and Rating Modifier adjustments
RATES ARE SPECIFIED AS ASKING RATES, AND WE DO NOT NEED TO PROVIDE DOCUMENTATION
ON TRAFFIC SPECIFICS, AS SOME OF THIS INFORMATION MAY BE CONSIDERED TO BE
A TRADE SECRET. RATES ARE NOT INDICATIVE OF GENERAL TRAFFIC. ALL RATES ARE
FAIR AND WELL-RESEARCHED. IF ANY ADVERTISER WISHES TO VERIFY OUR WEB TRAFFIC
RANKINGS, THEY MAY DO SO THROUGH AN IMPARTIAL THIRD PARTY. (Note that all
three sites are seen as subdirectories of the IndependentModeling.Com Domain
name- look at the URL address in your browser window to verify this). WE WILL
PROVIDE AN ADVERTISER KIT WITH TARGETED DEMOGRAPHICS AND GENERAL TRAFFIC INFORMATION
REGARDING THE SITE ITSELF. YOU MAY MEASURE THE EFFECTIVENESS OF AN AD BEFORE
HAND BY RESEARCHING TRAFFIC INFORMATION THROUGH THIRD PARTY SOURCES AND AFTERWARDS
BY THE ACTUAL RESULTS. RESULTS ARE NOT GUARANTEED, AS WE CANNOT MAKE ANYONE
BUY YOUR SERVICES OR PRODUCT. ADVERTISERS ASSUME FULL RESPONSIBILITY FOR THE
SUCCESS OF ANY MARKETING EFFORTS, AND THIS SITE IS WAIVED OF ANY POTENTIAL
Articles are normally
A3-C or lower. New articles, however, are linked from both our news/updates
section and our main index, and these are rated A2 or even A1 for the time
that it is linked from the main index due to the referred traffic. Likewise,
if an article is especially good, popular, or extensive, we may raise the
ratings, too. ARTICLES are a great value, especially with the addition of
our PRINT VERSIONS in 2005! The sponsor of that article not only gets their
banner on every page on the web viewing version, but gets their information
in the print out version, too. Since the print versions have advertiser sponsor
information in the header section, they are printed on each and every page
of a permanent print out! Additionally, print versions do not have our Internet
generated Google ads, so you are the only advertiser on the print out.
In other types of content
pages, the rating may be modified by the layout of the content and not necessarily
us to advertise on this web site. Inform us of the location and
the rate code, too.
All advertisers are required
to post one of our banners either on their main web page or their links page.
If you would like to post our banner on your web site, feel free to right
click on it and use it.
Banner is coming soon.